The definitive guide for using social media to build more effective organizations

Today’s networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

- Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness – Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools – Shows how to tap into the power of social networks to improve organizational performance – Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

Disponível para kindle.

Autora *Carolina Terra *

Uma preocupação constante dos decisores de empresas tem sido o diálogo. Vivemos uma era de relacionamento e de participação dos consumidores na sociedade, na opinião pública e, mais do que nunca, nos negócios. O maior exemplo desta transparência das organizações são os blogs corporativos. Este livro trata exatamente deste canal promissor de comunicação direta e mais informal com os públicos.

http://www.difusaoeditora.com.br/site/#/catalogo_desc/livro=37&categoria=7

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